For more information about this course, or to discuss the application process, please contact us.
|Introduction||Mastering Metrics (A mandatory module for the Diploma)
With understanding of key marketing metrics and measurement techniques you will be able to identify and interpret insights to support informed strategic decisions.|
|Study Outline||Marketers need to be able to selectively analyse data for insight and undertake effective decision making in relation to the utilisation of marketing resources. This module looks at the increasing volume and range of data, innovative methods of analysis and new measures of marketing effectiveness.
Aims of the module
This module examines the role of marketing metrics and establishes how an understanding of a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making. It provides an appreciation of how these techniques, aligned to business objectives, can establish and determine marketing effectiveness. It outlines the value of using appropriate data sources to enable analysis, and employing appropriate analytics tools and techniques to ensure effective marketing decision making.
For more information please see: http://www.cim.co.uk/qualifications/diploma-in-professional-marketing/mastering-metrics/ |
|Entry Requirements||Level 4 CIM Certificate in Professional Marketing or educated to degree level and working in a strategic marketing role. |
|Equipment||There are study texts recommended by CIM which will be helpful to your studies.
You are also required to become a member of CIM: http://www.cim.co.uk/membership/
You will also need to pay for each assessment directly to CIM, please see the website for more information.
|Attendance||95% attendance at the weekly sessions are advised. |
|Assessment||A 16-page assignment, of three tasks, based on a given scenario and an organisation of choice. |
|Progression||Contact the college for further information on enrolment or attend one of our Open Days. |
|Qualification|| Level 6 Award in Mastering Metrics
On successful completion of the Mandatory Modules and one elective module you will achieve the CIM Level 6 Diploma in Professional Marketing. |
|Awarding Body||Chartered Institute of Marketing|
|Suitable for Higher Education?||Y|
|Suitable for Individuals?||Y|
|Suitable for Employers?||Y|