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CIM Level 4 Award in Digital Marketing

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Course CodeD5056
Academic Year1718
Dates12th April 2018 to 5th July 2018
Times18:15 to 21:15
Location NameSouth Wigston Campus
AreaBusiness, Management & Admin
Mode Of ProvisionEvening
IntroductionThe CIM Certificate in Professional Marketing has been developed for those who are in marketing and are looking to progress their career. This new qualification will give you the practical skills and knowledge to devise and implement tactical marketing activities and campaigns. You will gain relevant and contemporary marketing knowledge that will help you build your credibility in your professional marketing role. This recognised CIM qualification is ideal if you are a junior marketer, working in a support role or simply undertake marketing as part of your job. Marketers need the essential skills to identify, integrate and monitor digital tactics to enhance marketing activities.
Study OutlineLearning will cover three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to: Unit 1: The digital landscape •Understand the opportunities and challenges presented through the disruptive digital environment (15%). •Assess the impact and influence of the dynamic digital environment (15%). Unit 2: Digital toolkit •Understand how key digital tools can support and enhance marketing (20%). •Understand the relevance of digital platforms and channels in context (20%). Unit 3: Digital in action •Develop digital activities to support and enhance multichannel marketing (15%). •Apply the key principles involved in monitoring and measuring digital marketing effectiveness (15%).
Entry Requirements•CIM Introductory Certificate in Marketing (Level Two or Three) •An NVQ or SVQ Level 3 (equivalent to NGF Level 3) •An NVQ or SVQ Level 4 in any other subject (UK equivalent to NGF Level 4 and above) •International Baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4 If English is not your first language, you`ll also need to provide evidence of at least IELTS 6.5 or Trinity ISE III or Trinity ISE IV Eligibility Criteria: •To enrol for this course you need to meet one or more of the Chartered Institute of Marketings admissions criteria
EquipmentYou will require material for taking notes, access to a computer for writing your assignment would be advantageous although you can access PC's at college. You are required to become a member of CIM - this is arranged by yourself: You will also need to pay for your assessment:
AttendanceThe course runs on a Thursday evening from 18.15-21.15 from our South Leicestershire College Campus.
AssessmentA work-based portfolio which is broken down into three tasks: research, plan and report.
ProgressionIn order to gain the full Certificate in Professional Marketing you will need to successfully achieve: - Award in Marketing - Award in Integrated Communication - Award in Digital Marketing All units are delivered at South Leicestershire College. We also off the Level 6 Diploma in Professional Marketing.
Qualification CIM Level 4 Award in Digital Marketing
Awarding BodyChartered Institute of Marketing
Available Full-time?N
Available Part-time?Y
Suitable for Higher Education?Y
Suitable for Individuals?Y
Suitable for Employers?Y
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