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CIM Level 4 Award in Integrated Communication

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Course CodeD5055
Academic Year1718
Dates11th January 2018 to 22nd March 2018
Times18:15 to 21:15
Location NameSouth Wigston Campus
AreaBusiness, Management & Admin
Mode Of ProvisionEvening
Introduction The CIM Certificate in Professional Marketing has been developed for those who are in marketing and are looking to progress their career. This new qualification will give you the practical skills and knowledge to devise and implement tactical marketing activities and campaigns. You will gain relevant and contemporary marketing knowledge that will help you build your credibility in your professional marketing role. This recognised CIM qualification is ideal if you are a junior marketer, working in a support role or simply undertake marketing as part of your job. Marketers need to communicate effectively with internal stakeholders and customers. This module will provide you with the skills to assist in developing communications to build sustainable relationships.
Study OutlineThis module aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning.
Entry RequirementsOne or more of the following is required to gain entry onto this module: - CIM Introductory Certificate in Marketing (Level Two or Three) - •An NVQ or SVQ Level 3 (equivalent to NGF Level 3) - An NVQ or SVQ Level 4 in any other subject (UK equivalent to NGF Level 4 and above) - •International Baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4 If English is not your first language, you`ll also need to provide evidence of at least IELTS 6.5 or Trinity ISE III or Trinity ISE IV Eligibility Criteria: •To enrol for this course you need to meet one or more of the Chartered Institute of Marketing's admissions criteria
EquipmentYou will require material for taking notes, access to a computer for writing your assignment would be advantageous although you can access PC's at college. You are required to become a member of CIM - this is arranged by yourself: http://www.cim.co.uk/membership/ You will also need to pay for your assessment: http://www.cim.co.uk/qualifications/certificate-in-professional-marketing/
AttendanceThe course runs on a Thursday evening from 18.15-21.15
Assessment You will be assessed via a written assignment: A 12-page assignment, of three tasks, based on a given scenario and an organisation of choice.
ProgressionIn order to gain the full Certificate in Professional Marketing you will need to successfully achieve: - Award in Marketing - Award in Integrated Communication - Award in Digital Marketing All units are delivered at South Leicestershire College.
QualificationCIM Level 4 Award in Integrated Marketing Once all 3 units have been achieved you will gain a Certificate in Professional Marketing
Awarding Body Chartered Institute in Marketing
Level 4
Available Full-time?N
Available Part-time?Y
Suitable for Higher Education?N
Suitable for Individuals?Y
Suitable for Employers?Y
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